JD Automation
THE STORY
JDAutomation.ca is an excellent example of creating something out of nothing. The JD guys knew they wanted to represent their business online; however, they were apprehensive about the actual process. These guys are automation / process control specialists (in laymen’s terms, very experienced electricians), who know their trade inside and out, but when it comes to the online world, we started from square one.
HOW I HELP
The first question I ask clients, for any project, is “Why are we doing this?” The idea of a website was exciting for the JD guys, who are incredibly proud of what they do, but grasping the concept of what they specifically need the website for wasn’t quite clear at the beginning.
In this case, determining what they don’t want from the site led us to what JDAutomation.ca is today. They don’t want to promote themselves individually, or go into too much detail about their partnership or services. Their business is fluid and job specific, so they want to include a baseline amount of information to accompany visual examples of their work.
This isn’t JD’s full-time endeavour, so attracting new clients through searches and online marketing isn’t a priority. They simply need a responsive website to act as a tool to assure credibly with word-of-mouth referrals, and to be flexible for expansion as the business progresses.
Squarespace is the perfect platform for a small partnership like JD Automation:
- We use a text-friendly template for an index-style homepage that houses all the pertinent information for their business and services.
- The portfolio feature is used to display images of their work in a mosaic format that’s ideal for their installations, which are of various dimensions.
- The contact page directs requests from the website to their email account.
- A simple photo gallery displays logos that link to the websites of the “Friends of JD.” This page supports their professional community and is an initial step in optimizing the site for search engines.
“Gregor has designed and managed our website for a number of years now. He is easily reachable and a pleasure to work with.”
THE RESULTS
We launched JDAutomation.ca with the index homepage, Services portfolio and Contact page. Almost immediately the guys started asking when they would start to appear on Google searches, so we developed and added the “Friends of JD” page to create more connections within their community. We have discussed content options that will further enhance their SEO ranking and they’ve created an Instagram profile to showcase their work on social media.
The JD guys are now asking relevant questions on a regular basis and framing photos of their work with the understanding of how they look online. They feel the buzz of being a part of the online world. Their enthusiasm for the website and the opportunities it proposes grows every day. The process has not only produced a website, it’s also helped them define their business and showcase the talent behind their high-tech projects.
ARE YOU READY TO START YOUR PROJECT?
All first consultations are free! It’s time we start answering your digital questions.